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	<title>Search Input</title>
	<link>http://www.search-input.com/blog</link>
	<description>Search Input</description>
	<pubDate>Thu, 10 Apr 2008 22:32:10 +0000</pubDate>
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		<title>Swedish search marketing&#8230;.hm&#8230;</title>
		<link>http://www.search-input.com/blog/2008/04/swedish-search-marketinghm/</link>
		<comments>http://www.search-input.com/blog/2008/04/swedish-search-marketinghm/#comments</comments>
		<pubDate>Thu, 10 Apr 2008 22:32:10 +0000</pubDate>
		<dc:creator>Sara Andersson</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.search-input.com/blog/2008/04/swedish-search-marketinghm/</guid>
		<description><![CDATA[I did a presentation today at Internet World’s &#8220;webbdagarna&#8221; as the chairperson of SEMPO Scandinavia. It was an interesting morning with some high-quality presentations and a good audience, however the &#8220;Jante law&#8221; always kicks in; so again not a lot of questions were asked by the audience. If anyone has any good and tested ideas [...]]]></description>
		<wfw:commentRss>http://www.search-input.com/blog/2008/04/swedish-search-marketinghm/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Blogs working for your reputation and your ranking in Google?</title>
		<link>http://www.search-input.com/blog/2008/03/blogs-working-for-your-reputation-and-your-ranking-in-google/</link>
		<comments>http://www.search-input.com/blog/2008/03/blogs-working-for-your-reputation-and-your-ranking-in-google/#comments</comments>
		<pubDate>Tue, 11 Mar 2008 22:41:14 +0000</pubDate>
		<dc:creator>Sara Andersson</dc:creator>
		
		<category><![CDATA[Search PR]]></category>

		<guid isPermaLink="false">http://www.search-input.com/blog/2008/03/blogs-working-for-your-reputation-and-your-ranking-in-google/</guid>
		<description><![CDATA[Thank you to all of you attending the search and PR seminar today. I am glad to see that so many of you find it interesting and applicable to your own daily business.
I was intrigued by you all to write a short post about the link popularity of search engines algorithms and how this in [...]]]></description>
		<wfw:commentRss>http://www.search-input.com/blog/2008/03/blogs-working-for-your-reputation-and-your-ranking-in-google/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Integrating search and analytics</title>
		<link>http://www.search-input.com/blog/2008/03/integrating-search-and-analytics/</link>
		<comments>http://www.search-input.com/blog/2008/03/integrating-search-and-analytics/#comments</comments>
		<pubDate>Mon, 03 Mar 2008 00:03:05 +0000</pubDate>
		<dc:creator>Sara Andersson</dc:creator>
		
		<category><![CDATA[Analytics]]></category>

		<guid isPermaLink="false">http://www.search-input.com/blog/2008/03/integrating-search-and-analytics/</guid>
		<description><![CDATA[To maximize success and make sure you are making money on your search marketing efforts you have to have a reliable tracking tool. To this very point many people agree with me, however the amount of people actually studying their data aren&#8217;t the same. This fact is still fascinating&#8230; many clients I meet and have [...]]]></description>
		<wfw:commentRss>http://www.search-input.com/blog/2008/03/integrating-search-and-analytics/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Search and PR</title>
		<link>http://www.search-input.com/blog/2008/02/search-and-pr/</link>
		<comments>http://www.search-input.com/blog/2008/02/search-and-pr/#comments</comments>
		<pubDate>Tue, 26 Feb 2008 19:24:26 +0000</pubDate>
		<dc:creator>Sara Andersson</dc:creator>
		
		<category><![CDATA[Search PR]]></category>

		<guid isPermaLink="false">http://www.search-input.com/blog/2008/02/search-and-pr/</guid>
		<description><![CDATA[Lately I have received many questions around how to work with your PR online and how the search engines read press releases. This area is not new and since I spoke about SEO and PR at Webbdagarna conference in Stockholm 2006 some companies have started to pick up and sell this to clients. It is [...]]]></description>
		<wfw:commentRss>http://www.search-input.com/blog/2008/02/search-and-pr/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Search input to calculate your brand&#8217;s effectiveness online</title>
		<link>http://www.search-input.com/blog/2007/11/search-input-to-calculate-your-brands-effectiveness-online/</link>
		<comments>http://www.search-input.com/blog/2007/11/search-input-to-calculate-your-brands-effectiveness-online/#comments</comments>
		<pubDate>Sun, 11 Nov 2007 20:24:59 +0000</pubDate>
		<dc:creator>Sara Andersson</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.search-input.com/blog/2007/11/search-input-to-calculate-your-brands-effectiveness-online/</guid>
		<description><![CDATA[Measuring brand effectiveness online can be somewhat tricky… but there are definitely some different techniques that can be valuable to look at if you spend the time and effort to do so. As the marketing father Philip Kotler preaches; one of the best way to measure your ongoing performance is to use benchmark studies. You need to measure brand performance and satisfaction in order to see how you are performing online and in order to place further investments. The best way to do so I believe is to look at various sources of information and study them separately as well as comparing them to see if you can see any patterns. ]]></description>
		<wfw:commentRss>http://www.search-input.com/blog/2007/11/search-input-to-calculate-your-brands-effectiveness-online/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Search input in a product launch</title>
		<link>http://www.search-input.com/blog/2007/11/search-input-in-a-product-launch/</link>
		<comments>http://www.search-input.com/blog/2007/11/search-input-in-a-product-launch/#comments</comments>
		<pubDate>Sun, 11 Nov 2007 20:22:43 +0000</pubDate>
		<dc:creator>Sara Andersson</dc:creator>
		
		<category><![CDATA[Product launch]]></category>

		<guid isPermaLink="false">http://www.search-input.com/blog/2007/11/search-input-in-a-product-launch/</guid>
		<description><![CDATA[Maybe search gives such good feed back that your product enhances and search suddenly was a resource to you that made everything in the launch better!.. 
 What can you do to get search input for a product launch…?

Search in search engines for      the keywords related to your new feature [...]]]></description>
		<wfw:commentRss>http://www.search-input.com/blog/2007/11/search-input-in-a-product-launch/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Search input to your other marketing channels</title>
		<link>http://www.search-input.com/blog/2007/11/search-input-to-your-other-marketing-channels/</link>
		<comments>http://www.search-input.com/blog/2007/11/search-input-to-your-other-marketing-channels/#comments</comments>
		<pubDate>Sun, 11 Nov 2007 20:19:51 +0000</pubDate>
		<dc:creator>Sara Andersson</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.search-input.com/blog/2007/11/search-input-to-your-other-marketing-channels/</guid>
		<description><![CDATA[ 
Search should never be considered as only a traffic generating marketing channel. It is your window to meet your target audience. It is more about how you wish to communicate with them in that space and how you make sure you are the perfect match for than rather than your key competitors.. It is [...]]]></description>
		<wfw:commentRss>http://www.search-input.com/blog/2007/11/search-input-to-your-other-marketing-channels/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Search Input with keyword research… and is it valuable in Europe?</title>
		<link>http://www.search-input.com/blog/2007/11/search-input-with-keyword-research%e2%80%a6-and-is-it-valuable-in-europe/</link>
		<comments>http://www.search-input.com/blog/2007/11/search-input-with-keyword-research%e2%80%a6-and-is-it-valuable-in-europe/#comments</comments>
		<pubDate>Sun, 11 Nov 2007 20:15:42 +0000</pubDate>
		<dc:creator>Sara Andersson</dc:creator>
		
		<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://www.search-input.com/blog/2007/11/search-input-with-keyword-research%e2%80%a6-and-is-it-valuable-in-europe/</guid>
		<description><![CDATA[It all really depends on what you are looking for. I think it is crucial to consider that we have cultural variations and that we search differently. However we are all human beings with the same problems or same concerns and we are all looking for information and news. What really differ though are local [...]]]></description>
		<wfw:commentRss>http://www.search-input.com/blog/2007/11/search-input-with-keyword-research%e2%80%a6-and-is-it-valuable-in-europe/feed/</wfw:commentRss>
		</item>
		<item>
		<title>search input 1.0</title>
		<link>http://www.search-input.com/blog/2007/06/hello-world/</link>
		<comments>http://www.search-input.com/blog/2007/06/hello-world/#comments</comments>
		<pubDate>Sun, 03 Jun 2007 13:56:43 +0000</pubDate>
		<dc:creator>Sara Andersson</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[This is my first own blog and I am really excited to get started with this project. I think the search marketing industry is in lack of blogs that is not focused around algorithms and rankings and hopefully I can fill a gap. I am also looking forward to great input from other valuable bloggers [...]]]></description>
		<wfw:commentRss>http://www.search-input.com/blog/2007/06/hello-world/feed/</wfw:commentRss>
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