It all really depends on what you are looking for. I think it is crucial to consider that we have cultural variations and that we search differently. However we are all human beings with the same problems or same concerns and we are all looking for information and news. What really differ though are local searches and the way we conduct them. In many non English speaking European countries for instance we adopt English phrases and English terms and put these into our local search engines to avoid all the non local information that we would get otherwise.

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