Maybe search gives such good feed back that your product enhances and search suddenly was a resource to you that made everything in the launch better!..

What can you do to get search input for a product launch…?

• Search in search engines for the keywords related to your new feature or new idea and see if there are any posted blogs, articles or forums with current wishes or if they see any new potential of old versions. At the same time note what sites rank on what keywords and be aware of the competition you might be facing if you want to show up in the results yourself.
• Search your competitors’ products and see what information they provide around new features and where they rank. Especially look at what other people have said about their products and if any rankings reveal some interesting facts.
• Some launches can be discussed in blogs on or off the corporate site but in order to get people there you should get your own blog to rank high in search engines or choose blogs that already are popular and is addressed to your target group.
• Produce additional content with questions and conversation of the new features you plan. If these features are not yet
• Produce articles and content on your site about new product enhancements you are about to do, even before they have left the idea stage, so that you can receive feed back.

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