This blog is not about being smarter than any other search marketer and it’s not the intention to get you to understand the algorithm of search engines or hear about who I met with at the last conference. This blog is attended for marketers and people who believe in the net and search engines as a valuable resource and a valuable input for its organization.

I am a search marketer myself and believe that although it can be very important to rank high in search engines and attract visitors it can also be a very valuable input to you as a decision maker.

It can serve as your channel as well as your source when setting standards, conducting competitive research, discussing product launches, evaluating potential opportunities or even finding new employees.

I will write what I feel is sometimes obvious but not always defined. And my intention is only to remind you and inspire you.

If it is of value to you in any way I am happy, if not then I am sure you will find your way to the back button and conduct a new search for valuable input.