Sara Andersson
Search Integration Strategist, Europe

I have an international marketing degree and have worked with search engine marketing since 1999. I was the founder of the first search engine marketing department of the Outrider group in Sweden and was one of the pioneers in the market. Today, I have the honor to work as an independent strategic search consultant in my own firm Search Integration Sweden AB managing both Nordic and European clients with high complexity. Assignments involve high level strategic search consultancy for Enterprise clients like Samsung and IBM under Global Strategies as well as integrated search marketing work and education programs for smaller clients. My main focus is to help my clients understand search and how to integrate this in their overall marketing plan and how to measure success.

As a regular speaker at various conferences in the field of search engine marketing in Europe, like Search Engine Strategies & Search marketing Expo I get to meet a lot of interesting people and see many nice places.  I am fortunate to work in a fast moving and world wide business like search.

I am also a blogger at Multilingual-search.com and a chair of the SEMPO Scandinavia working group.

When I am not working on anything search related I am out walking my border collie, Figo by the Stockholm sea