Blogs working for your reputation and your ranking in Google?
Thank you to all of you attending the search and PR seminar today. I am glad to see that so many of you find it interesting and applicable to your own daily business.
I was intrigued by you all to write a short post about the link popularity of search engines algorithms and how this in the end connects better ranking in the search results and better publicity. As we discussed in seminar, links pointing to your site (=link quality score and link popularity) to your site is of interest to Google when ranking a site in the search engine results page as it regards it as “a vote”. Link farms and other variations of the like has decreased in value due to the fact that search engines don’t like when we try to trick them and appear more popular than we are. This is a point worth stressing and make sure the message of longterm SEO gets out to the crowd of all the marketers listening. There will always be tricks and new methodologies to work around the engines rules and algorithms to score higher points and rank well in Google (or other future search engines). The reason for this is of course in the end money… (as always). SEO is business for many companies and if they don’t make their clients rank high in the search results they loose the client and rightfully so…
If we were to accept the fact that quick fixes is never the answer to a search engine ranking that changes the algorithms on a daily basis, we would also understand that quick fixes with links and “work arounds” aren’t forever.
To follow the guidelines of Google and the other engines you don’t even have to read their guidelines… just understand that search engines try to rank the most suitable sites in the organic listings and meet the needs of their visitors. So.. if we apply this in a our longterm search strategy we need to work with our surrounding; partners, bloggers, friends, organizations etc. to receive high quality and long term link popularity score. And as we all know.. taking care of the partners, bloggers, friends and organizations is never bad. If we also feed them with news and relevant information it will create better visibility for you on their sites and make your link popularity score higher as well as create visibility for you and your partners in the engines.
Good luck to you all with your linking and your PR efforts!
March 12th, 2008 at 1:15 pm
Sara, it was indeed a great audience at yesterday’s seminar.
I really think that your message that a longterm and viable strategy for search has to be integrated in the overall marketing strategy was well received.
I can also inform you that our case was somewhat succesful - our press release and blog posts were monitored by journalists and today the Swedish executive magazine “Chef” (Swedish for “Boss” and nothing else…) published an interview with me about reputation management on the web.
May 11th, 2008 at 4:37 am
Internet Business Training Program
Increasing traffic to your website should be the first priority of eveyrthing.
June 14th, 2008 at 5:03 pm
Guideline respect? ever! incoming Link? too important