Lately I have received many questions around how to work with your PR online and how the search engines read press releases. This area is not new and since I spoke about SEO and PR at Webbdagarna conference in Stockholm 2006 some companies have started to pick up and sell this to clients. It is very important to understand that it is not in anyway a new feature or new product… however very powerful if you work with this in an integrated marketing approach.

Making sure your press material is optimized and your blogs are visible in the search result list can be very powerful and even critical if you have a lot of negative publicity. Negative publicity around your brand, CEO or products can easily get spread over the net and will be visible in the search engines. Therefore make sure you are optimizing your press releases and include keywords in headings, content and name of file so that it has a chance of ranking in Google News, Yahoo news as both journalist and clients use these.

To get an idea if you have negative content in the search results pages I recommend you to go do some research in the engines on the related keywords and see what shows up. Sometimes it is information that is not even true and might be interesting for you to act on.

To provide my local audience with more details around this I partner with David Lerdell at Lerdell Investigations as he is an excellent PR and Blog expert. Together we will run a short seminar in Stockholm the 11th of March 2008 to inform and share case studies on the subject of search and PR integration. If you want to attend this seminar, go to the following page:
http://www.lerdell.com/anmalan/

This entry was posted on Tuesday, February 26th, 2008 at 8:24 pm and is filed under Search PR. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.